Hi, my name is Eugene
I grow companies using advanced online marketing strategies.
Essentially, I build, promote and rank websites that drive traffic, enquiries, leads and phone calls.
I've developed a framework that drives
TRAFFIC AND CONVERSIONS
I’m a process nerd. Every element of my businesses run on detailed, highly defined systems. This allows me to scale complicated tasks (like SEO) with minimal friction and cost. Specifically, I've mastered a process for cross digital marketing campaigns and have broken it down into 5 phases.
LEARNING & PLANNING
Deep analysis into marketing data, past campaigns and competitors to build the right strategy.
- Industry research & competitor analysis
- Understand what's required to get results
IMPROVING
The biggest increases in traffic and conversions come from improving your brand's existing assets.
- Basic improvements to social media, website & ads create easy wins early on.
CREATING & BUILDING
Creating new assets on (and off) your website let us spread your brand's reach.
- Content marketing, blogs and guide like articles
- Social media, Google ads & acquisition campaigns
- Additional main pages and supporting website content
PROMOTING
Pushing your assets hard through owned, earned and paid outlets.
- Google, Facebook and other PPC ad platforms
EVALUATING
A review of what's worked to date - scaling the winners, dropping the losers.
Let's take a deeper look into the process
Learning & Planning
Performance review
Your data tells a story that we need to understand. We’ve built a proprietary report that pulls important SEO data from Google Search Console, Google Analytics and SEM Rush to help us formulate an initial way ahead for your campaign.
Competitive analysis
Our team takes a deep look at the top website’s in your vertical and records hundreds of data points on their strategy. We use this data to reverse engineer what they’re doing to get success with similar keywords.
Industry landscaping
We use tools like Ahrefs and Buzzsumo to monitor websites in your vertical and get a clear picture of what’s working and what’s not. This helps us formulate the right channel to attack for your campaign and create a multi-channel SEO strategy.
Kickoff meeting
With your data, questions and industry mapped out, we have a final call to present everything before we being executing your campaign. While this may seem like overkill, we do all of this in the 1st week of your campaign.
Improving
Technical SEO audit
Google wants to rank websites that are built according to their Webmaster guidelines. We run a full technical audit to find any issues and present them to you in an easy to understand report. Then, our team of experts will fix any issues for you.
Website quality audit
Google creates a “quality score” for your website and relies on it for deciding which websites to rank. We’ve built a proprietary audit that evaluates the quality of every page on your website and gives a specific action to take to improve it.
Keyword research
Keywords are the cornerstone of an SEO campaign – they dictate how potential customers will find you. We find “main”, secondary and semantic keywords for every page on your website that we cross check against the top competitors in your industry.
“On page” improvements
After keyword research is completed, we build an “on page” matrix that details the exact changes to make to key pages on your website. With your approval, our team of SEO trained writers will go in and optimise your content for you.
CREATING & BUILDING
Technical adjustments
We don’t just run audits and give you a list of items to fix – we have the capabilities to execute all the improvements for you. We understand you’re busy, so sit back and let us handle all the hard work.
Keyword gap analysis
The previous keyword research looked at optimising your current pages, our keyword gap analysis scrapes the top websites in your industry and tells us their most valuable keywords. We use this data to reverse engineer new pages on your website.
Content topic generation
Using the keyword gap analysis, we assign “intent” to each of the keywords. Keywords with “top of funnel” intent are used to build content topics to go live on your blog. Our team builds a full content matrix to baseline consistent creation over your campaign.
New page creation
The keywords with “bottom of funnel” (i.e. purchase) intent are used to build out new landing pages on your website. Our team of UX designers will mock up the recommended layouts for additional pages to publish on your site.
Let's build something together
Could you tell us a bit about your business?
You can also email us directly via hello[♥]ranked.net.au (replace [♥] with @)