Below we cover simple strategies that will:
- Increase the number of enquiries & quality leads
- Help people find what you do
- Show up in your local suburbs and targeted services areas
- Increase the traffic to your website, Facebook page and other social media
Take a look through the list and see how many of them you are already doing and which ones you can tackle yourself.
Ways to increase sales, enquiries and leads.
In a perfect world, you would have an unlimited budget to market your business in order to find new customers and increase sales. You'd hire a professional marketer to manage online and offline advertising, run promotions to build traffic in store and online, and launch a proactive public relations campaign to increase your product or brand's visibility and awareness.
But this isn't a perfect world.
You're probably wearing many hats in the business and one of those includes managing your marketing.
We're here to share basic strategies you can implement without hiring a marketing specialist.
1. Google My Business
Engage with customers on Google for free
With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
Get customers with a great Business Profile
You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.
Give customers more ways to reach you
Your customers are ready to connect – by calling, messaging or leaving reviews. Now, with more ways to transact, you can do more business.
See how customers connect
Clicks, calls, bookings, follows – see how your customers engage with your Business Profile.
Things to do in your Google My Business:
- Fill out as many fields as possible about your business
- Add images of your team and shopfront or any website images
- Put your main keyword into your business name
- Reply to Google reviews
- Create basic posts, updates, events or offers
- Monthly activity, photos, posts
2. Facebook Business Page + Boost
Having a Facebook page is one thing, but boosting is another and very few businesses do it.
Many businesses post but don't boost. The value is in the boost.
You don't have to be an expert to start advertising on Facebook. If you can post a photo of your dinner, you can use Facebook to grow your business.
Create and run campaigns using simple self-service tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, you'll find them here.
Why Facebook Business Ads & Boosts?
If Google Ads are popularly referred to as paid search, then Facebook Ads most definitely have been given the title of paid social. Changing consumer behaviors and patterns have undeniably given rise to social media giants that let consumers connect with their friends, voice concerns about their experiences, and engage with topics and businesses they like.
Select your audience using what you know about the people you want to reach – such as age, location and other details – choose the demographics, interests and behaviours that best represent your audience.
Decide where to run your ad
Next, choose where you want to run your ad – whether that's on Facebook, Instagram, Messenger, Audience Network or across them all. In this step, you can also choose to run ads on specific mobile devices.
Decide where to run your ad
Enter your daily or lifetime budget, and the time period during which you want your ads to run. These limits mean that you'll never spend more than you're comfortable with.
Things to do in your Facebook Business Page:
- Create an audience you want to target
- Each time you post, boost to that audience, even $2 per boost
- If you have an email list of your clients, load it up as an audience & ask Facebook to find more people like them
- Run a constant ad 10km around your business, even at $10 per day.
3. Website Essentials
Websites offer a better return on investment than any other form of advertising.
Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority. Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand.
Generally, long gone are the days where we need to explain the need for a website, but if you don't have one here are some DIY websites builders:
All of the above will allow you to create a simple website without any kind of technical knowledge. In our agency, we strictly use WordPress, a far more superior platform for small business websites.
The above recommendations are purely for someone who wants to do it themselves.
Its important to note that if the intention is to climb ranks in Google, WordPress is generally the more superior platform and almost always will come out on top vs the above in any somewhat competitive industry.
If you already have a website there are a few pointers that are essential to have.
Make it clear what you do and where you do it
What would you type in to find the services you offer?
If you're an Accountant it might be something like:
- Accountant near me
- Accountant + suburb
- Accountant for medical
Is it clear where you are or what areas your service?
Make it easy for people to contact you
Having your number in the top of the website (header), contact page and at the bottom (footer), is essential.
Below are some tips on how to incorporate your phone number to increase the leads on your website.
- Create a sticky website header and put phone number on top right corner. I also recommend it to be secondary call to action. Primary call to action should be like make an appointment, request a quote, quick enquiry, get in touch with us etc. depending upon the type of your business.
- When you write a content for services page, you encourage your visitors to book a meeting, call your business or download guide etc from such pages at the bottom of the page. Make it visible and differentiate call to action button.
Include a call to action button
Every small business needs to have call to action strategy.
As described above, you either want your visitors to book an appointment, visit your shop, make an enquiry or request a quote.
Whatever your call to action might be, you want to make sure that it is displayed prominently in the form of button so it’s difficult to miss, in a site wide location. Use contrast colour to design your button so that it becomes visible on the screen.
Include a contact form
People these days are impatient.
A contact form is an easy way for someone to reach out and expect to be contacted.
Delivering an amazing experience for your prospects has to be realized whether they visit your website via computer or smart phone. This means your site has to work perfectly on every device.
If your prospects are looking to book an appointment with dentist or they want to buy flowers for their loved ones, chances are that they likely to not have computer access and might browse for such businesses on the mobile devices.