What is keyword search volume
As the term implies, keyword search volume refers to the volume (or number) of searches for a particular keyword in a given timeframe.
Keyword search volume is typically averaged over a set timeframe to provide marketers with a general idea of a search term’s competitiveness and overall volume.
This data is often contextualized within specific timeframes to allow SEOs and marketers to see how certain keywords drive traffic over time.
Seasonality often plays a significant role in keyword search volume. Yes, the most diligent bargain-hunters may begin their search for “Christmas gift ideas” in July, but most people will wait until October or November before conducting this kind of search.
Below is a table which shows how often certain keywords get entered into Google.
Plastic Surgery/Rhinoplasty Keywords & Monthly Search Volumes
|breast reduction surgery||1900|
|nose job melbourne||590|
|tummy tuck melbourne||390|
|breast lift surgery||320|
|thread lift melbourne||320|
|breast implants melbourne||320|
|tummy tuck surgery||320|
|eyelid surgery melbourne||210|
|boob job melbourne||170|
|breast lift melbourne||140|
|boob job surgery||30|
|thread lift surgery||10|
|breast lift surgeon||10|
|nose job surgery||10|
In pay-per-click advertising & SEO, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are important, search volume can be equally important – especially for SEOs.