This page is for learning purposes and contains:
1. Example of a basic landing page for SEO & Google Ads
2. Simple on-Page SEO Checklist

H1 - Main Keyword in Title

If this is a home page, you should have your brand mixed with your main keyword. If its a Google Ads Landing page, you must have your main keyword in the title.

This text should be supporting text with main keyword mentioned a few times long with variations of that keyword.

  • Main keyword in H1 mixed with brand if home page
  • Main keyword in H1 if Google Ad
  • Main keyword in H1 if SEO service page
  • Main keyword in supporting paragraph text

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You might also include text at the bottom here. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

H2 - Main Keyword + Text + City

Further supporting text which mentions the main keyword along with supporting keywords. This is also a good opportunity to mention any local GEO targeting keywords. Explain and prove you're the right fit for the main keyword being searched.

Service 1
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1000+ Websites Built

Maybe some general text here? Make sure to include your main keyword or your service keyword. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Service 2
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1000+ FB & Google Ads Setup

Maybe some general text here? Make sure to include your main keyword or your service keyword. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Service 3
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10000+ Keywords Ranked

Maybe some general text here? Make sure to include your main keyword or your service keyword. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

  • 1 Identify the Keyword you want this page to rank for?
  • 2 What is the search intent of this Keyword?
  • 3 Include Keyword in URL
  • 4 Include keyword in H1
  • 5 Include keyword at front of Title Tag
  • 6 Meta description - Keyword & optimised CTR
  • 7 Main keyword in first Paragraph
  • 8 Optimise H2’s & H3’s
  • 9 Match content length average of top competitors
  • 10 Don’t overdo Keyword density (don't Keyword stuff)
  • 11 Optimise Images (compression, file name, alt text)
  • 12 Include Internal links (and build these to the new content)
  • 13 Include an external authority links (only if blog)

SEO
ON-PAGE
CHECKLIST
2020

H2 - Main Keyword + Proof Of Experience

Social proof is important. Provide trustworthy screenshots or a feed of testimonials left on sources that can easily be checked.

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H3 - Supporting Keyword + Video

Where possible include a video of your work, image slideshow to keep people on the page for longer. Google notices how long people stay on the page for and rewards websites in the form of ranking increases or reduced Google ads cost.

H3 - About Your Brand + Keyword + City

Talk about the why. Take your client down a journey of why you do what you do and what makes your services so good. Make sure you add supporting and main keywords into the text to.

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