SEO - Search Engine Optimization
We help businesses succeed
We grow companies using advanced online marketing strategies. We build, promote and rank websites that drive traffic, enquiries, leads and phone calls.
What is SEO
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
We've developed a framework that drives
TRAFFIC AND CONVERSIONS
We're process nerds. Every elements of our businesses run on detailed, highly defined systems. This allows us to scale complicated tasks (like SEO) with minimal friction and cost. Specifically, we've mastered a process for cross digital marketing campaigns and have broken it down into 5 phases.
LEARNING & PLANNING
Deep analysis into marketing data, past campaigns and competitors to build the right strategy.
- Industry research & competitor analysis
- Understand what's required to get results
The biggest increases in traffic and conversions come from improving your brand's existing assets.
- Basic improvements to social media, website & ads create easy wins early on.
CREATING & BUILDING
Creating new assets on (and off) your website let us spread your brand's reach.
- Content marketing, blogs and guide like articles
- Social media, Google ads & acquisition campaigns
- Additional main pages and supporting website content
Pushing your assets hard through owned, earned and paid outlets.
- Google, Facebook and other PPC ad platforms
A review of what's worked to date - scaling the winners, dropping the losers.
CREATING & BUILDING
We don’t just run audits and give you a list of items to fix – we have the capabilities to execute all the improvements for you. We understand you’re busy, so sit back and let us handle all the hard work.
Keyword gap analysis
The previous keyword research looked at optimizing your current pages, our keyword gap analysis scrapes the top websites in your industry and tells us their most valuable keywords. We use this data to reverse engineer new pages on your website.
Content topic generation
Using the keyword gap analysis, we assign “intent” to each of the keywords. Keywords with “top of funnel” intent are used to build content topics to go live on your blog. Our team builds a full content matrix to baseline consistent creation over your campaign.
New page creation
The keywords with “bottom of funnel” (i.e. purchase) intent are used to build out new landing pages on your website. Our team of UX designers will mock up the recommended layouts for additional pages to publish on your site.
We charge a monthly retainer fee for our services. That retainer fee is built based on the number of hours required to work on your website over the life of your campaign. The price also depends on the type of project, competitiveness of the industry, who we need to beat and how strong their assets are.
"Results" are relative depending on your goals and industry. Results from Google or Facebook ads can be instant as within 24 hours your targeted audience will see your brand.
With SEO, things take longer. For example, we have a a client that owns a wedding venue, which is quite competitive with over 300 venues gunning for top placements in Melbourne. It took us a full 14 months to get them top rankings for their keywords.
For some of our other clients, in the Accounting, Medical and Manufacturing space, results can be seen within 30 to 90 days. For a more detailed analysis, please contact us directly.
We do NOT guarantee results - any agency that does, please proceed at your own caution. The process of SEO is to optimize your website to rank higher in search engines. Search engines have an incredibly complicated algorithm which changes on a daily basis.