This page is for learning purposes and contains:

1. Blogging page example & checklist
2. Example of a basic landing page for SEO & Google Ads
3. Simple on-Page SEO Checklist

SEO BLOGGING
CHECKLIST
2021

  • 1 Identify what you want to blog about and what value it will bring to a reader?
  • 2 Does this blogging topic get traffic?
  • 3 2500+ words of text
  • 4 Include Keyword in URL
  • 5 Include keyword in H1
  • 6 Include keyword at front of Title Tag
  • 7 Keyword in the meta description - Keyword & optimised CTR
  • 8 Optimise H2’s & H3’s every 300 - 500 words
  • 9 Image or video every 500 words
  • 10 Optimise Images (compression, file name, alt text)
  • 11 Include Internal links (and build these to the new content)
  • 12 Include an external authority links

Dummy Blog Example

H1 - What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

This is a link to an internal page about Melbourne SEO services.

H2 - Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

This is a link to an external website that's an SEO authority in my niche.

website seo headings image

H3 - Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

Numbered lists are always great.

  1. Lorem Ipsum
  2. Lorem Ipsum
  3. Lorem Ipsum
  4. Lorem Ipsum
  5. Lorem Ipsum
  6. Lorem Ipsum
  7. Lorem Ipsum
  8. Lorem Ipsum

H3 - Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

Dot points are great also

  • Lorem Ipsum
  • Lorem Ipsum
  • Lorem Ipsum
  • Lorem Ipsum
  • Lorem Ipsum

H2 - The standard Lorem Ipsum passage, used since the 1500s

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."

H3 - Section 1.10.32 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC

"Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?"

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H4 - 1914 translation by H. Rackham

"But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?"

H3 - Section 1.10.33 of "de Finibus Bonorum et Malorum", written by Cicero in 45 BC

"At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maxime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Itaque earum rerum hic tenetur a sapiente delectus, ut aut reiciendis voluptatibus maiores alias consequatur aut perferendis doloribus asperiores repellat."

1914 translation by H. Rackham

"On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this princi

General On-Page Checklist

H1 - Main Keyword in Title

If this is a home page, you should have your brand mixed with your main keyword. If its a Google Ads Landing page, you must have your main keyword in the title.

This text should be supporting text with main keyword mentioned a few times long with variations of that keyword.

  • Main keyword in H1 mixed with brand if home page
  • Main keyword in H1 if Google Ad
  • Main keyword in H1 if SEO service page
  • Main keyword in supporting paragraph text

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You might also include text at the bottom here. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

H2 - Main Keyword + Text + City

Further supporting text which mentions the main keyword along with supporting keywords. This is also a good opportunity to mention any local GEO targeting keywords. Explain and prove you're the right fit for the main keyword being searched.

Service 1
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1000+ Websites Built

Maybe some general text here? Make sure to include your main keyword or your service keyword. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Service 2
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1000+ FB & Google Ads Setup

Maybe some general text here? Make sure to include your main keyword or your service keyword. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

Service 3
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10000+ Keywords Ranked

Maybe some general text here? Make sure to include your main keyword or your service keyword. Lorem Ipsum is simply dummy text of the printing and typesetting industry.

  • 1 Identify the Keyword you want this page to rank for?
  • 2 What is the search intent of this Keyword?
  • 3 Include Keyword in URL
  • 4 Include keyword in H1
  • 5 Include keyword at front of Title Tag
  • 6 Meta description - Keyword & optimised CTR
  • 7 Main keyword in first Paragraph
  • 8 Optimise H2’s & H3’s
  • 9 Match content length average of top competitors
  • 10 Don’t overdo Keyword density (don't Keyword stuff)
  • 11 Optimise Images (compression, file name, alt text)
  • 12 Include Internal links (and build these to the new content)
  • 13 Include an external authority links (only if blog)

SEO
ON-PAGE
CHECKLIST
20211

H2 - Main Keyword + Proof Of Experience

Social proof is important. Provide trustworthy screenshots or a feed of testimonials left on sources that can easily be checked.

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H3 - Supporting Keyword + Video

Where possible include a video of your work, image slideshow to keep people on the page for longer. Google notices how long people stay on the page for and rewards websites in the form of ranking increases or reduced Google ads cost.

H3 - About Your Brand + Keyword + City

Talk about the why. Take your client down a journey of why you do what you do and what makes your services so good. Make sure you add supporting and main keywords into the text to.

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