Pay Per Click Google & Facebook Advertising (PPC)
We help businesses succeed
We grow companies using advanced online marketing strategies. We build, promote and rank websites that drive traffic, enquiries, leads and phone calls.
Pay Per Click Advertising
PPC advertising provides you the opportunity to gain quick traction for your marketing campaigns by leveraging the search results and publishing partners.
The instant traffic is also a great supplement to your SEO campaigns because it allows you to narrow down converting keywords for rank targeting. You can also use these campaigns to test your calls to action, sales funnel and even help further develop your overall Internet marketing strategy.
Pay-per-click (PPC) advertising can send hundreds of buyers to your website within 24 hours. Get it right and you alter the course of your business. Get it wrong, and you flush thousands of dollars down the drain. Maximize your ROI by having carefully designed campaigns around thoroughly researched keywords.
Our PPC specialist will find the most efficient keywords and craft the right copy to increase your click-through rate and conversions. And you will always be at the front seat. Our reports will show you how effective your campaign is from day one. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
Show up when people search for what you offer with Google Ads
Google is where people search for what to do, where to go, and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours.
Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.
- Drive website visits
Grow online sales, bookings, or mailing list signups with online ads that direct people to your website.
- Get more phone calls
Increase customer calls with ads that feature your phone number and a click-to-call button.
Target future customers with Facebook Ads
Facebook has more than 2 billion daily active users, do they know about you? For every second you’re not advertising on Facebook – your competitors are snapping up customers! Our Facebook Marketing Agency can guide and grow your business.
Build Awareness – Run laser-targeted advertisements – Generate Sales
Facebook Ads are one of the most under-utilized and cheapest sources of marketing to your perfect client Use Facebook advertising to spread the word about your brand, products or services. Here are some of the great things that you can do with Facebook ads. Suitable for
- Build your e-mail list
- Target your competitor’s fans
- Target your perfect clients by demographics
- Target your local market
- Reach more of your fans for a cents per engagement
- Use conversion pixels to see exactly how much it costs you to get a new customer or e-mail subscriber
- Advertise to people who have visited your website
We have been running Facebook ads for clients and for own business for years and WE KNOW WHAT WORKS.
We make one ad show everywhere
Show ads across various devices.
Show your ads on whatever device your audience happens to be using, with additional options for mobile or desktop. Advertising across platforms and devices is easy. We build your ad once, then select placements to run your ad in the places that are most likely to achieve your campaign goals.
Understand your target audience.
We'll start by considering your tone of voice, which can simply be a reflection of your business's personality. Is it funny? All business? Adventurous? The more authentic you are, the more effective your ads are likely to be. Speak directly to their motivations or address the barriers preventing them from becoming your customers. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.
Define your theme.
We'll figure out what you want your audience to take away from your ad. Think about your theme or concept that will tie your ads together and make you stand out. The theme can be a concept, an idea or even a visual theme to create consistency amongst all of your ads.
We've developed a framework that drives
TRAFFIC AND CONVERSIONS
We're process nerds. Every elements of our businesses run on detailed, highly defined systems. This allows us to scale complicated tasks (like SEO) with minimal friction and cost. Specifically, we've mastered a process for cross digital marketing campaigns and have broken it down into 5 phases.
LEARNING & PLANNING
Deep analysis into marketing data, past campaigns and competitors to build the right strategy.
- Industry research & competitor analysis
- Understand what's required to get results
The biggest increases in traffic and conversions come from improving your brand's existing assets.
- Basic improvements to social media, website & ads create easy wins early on.
CREATING & BUILDING
Creating new assets on (and off) your website let us spread your brand's reach.
- Content marketing, blogs and guide like articles
- Social media, Google ads & acquisition campaigns
- Additional main pages and supporting website content
Pushing your assets hard through owned, earned and paid outlets.
- Google, Facebook and other PPC ad platforms
A review of what's worked to date - scaling the winners, dropping the losers.
We charge a monthly retainer fee for our services. That retainer fee is built based on the number of hours required to work on your website over the life of your campaign. The price also depends on the type of project, competitiveness of the industry, who we need to beat and how strong their assets are.
"Results" are relative depending on your goals and industry. Results from Google or Facebook ads can be instant as within 24 hours your targeted audience will see your brand.
With SEO, things take longer. For example, we have a a client that owns a wedding venue, which is quite competitive with over 300 venues gunning for top placements in Melbourne. It took us a full 14 months to get them top rankings for their keywords.
For some of our other clients, in the Accounting, Medical and Manufacturing space, results can be seen within 30 to 90 days. For a more detailed analysis, please contact us directly.
We do NOT guarantee results - any agency that does, please proceed at your own caution. The process of SEO is to optimize your website to rank higher in search engines. Search engines have an incredibly complicated algorithm which changes on a daily basis.