SEO & DIGITAL MARKETING AGENCY
Web Design, SEO, and PPC Management Services
Web Design & Development
Get a great website developed that shows off your business and converts into leads and sales
Search Engine Optimization
Organic rankings bring the best leads and customers, let us help you get there in an effective way.
Social Media Marketing
Over 70% of people use social before converting, but you don't have time, let us manage your social media.
Pay Per Click Advertising
Google AdWords Certifed & Google Partner program members, we professionally manage your PPC accounts
Google's response will generally include organic, paid Google Ads, & Google Maps listing results.
Paid - Pay Per Click Google Ads (PPC)
The first two to three results will generally be Google Ads, otherwise known as Pay Per Click (PPC) advertising. The paid results are from advertisers bidding on keywords via Google Ads.
Organic Search Results
Organic search results are determined by Google's complex algorithm made up of over 200+ rankings factors. Even though Google's algorithm is top secret, they have publicly confirmed a few key ranking factors, including:
- Off-page SEO signals - the number of websites linking to a specific page. Also known as backlinks.
- On-page SEO signals (the keywords you use on your page)
- Site loading speed
- Brand, authority presence and trust signals.
Google Maps - Local 3 Pack
Local Packs otherwise known as the "top 3 maps listing results" show up for local searches, like "accountant Melbourne" and "accountant near me".
They can also appear when Google feels that a "normal" search needs a few local results. For example, if you search for "accountant", Google knows that you're probably looking for an accountant nearby.
Searchers have a high commercial intent, with location and reviews playing key roles in users' ultimate decision-making.
Pay Per Click Management.
PPC advertising provides you the opportunity to gain quick traction for your marketing campaigns by leveraging the search results and publishing partners. The instant traffic is also a great supplement to your SEO campaigns because it allows you to narrow down converting keywords for rank targeting. You can also use these campaigns to test your calls to action, sales funnel and even help further develop your overall Internet marketing strategy.
Pay-per-click (PPC) advertising can send hundreds of buyers to your website within 24 hours. Get it right and you alter the course of your business. Get it wrong, and you flush thousands of dollars down the drain. Maximize your ROI by having carefully designed campaigns around thoroughly researched keywords. Our PPC specialist will find the most efficient keywords and craft the right copy to increase your click-through rate and conversions. And you will always be at the front seat. Our reports will show you how effective your campaign is from day one.
The goal of on page and off page optimization strategy is to generate a theme consistent with your targeted keywords.
The search engine is a robot, not a human, and therefore your company must follow our expert proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.
If your page is not among the top 10 results for any given search, you might as well not have one. You want your content to connect with as many interested people as possible. Our SEO services allow your organization to objectively find measurable actions that make it easier for your website to be found online and convert. We help you create relevant engaging content and expertly crafted strategies that will put you on top of searches.
Who we are
Hi, I'm Eugene, Principal Consultant here at the Ranked digital marketing agency in Melbourne, Australia.
I’ve been immersed in SEO since 2008 and have a digital design background starting from 2003. I've made quite a big success in ranking websites and helping others grow their online presence.
Hi, I'm Jake, head of Automation here at the Ranked and obsessed with everything SEO, software, and automation.
After mastering the art of ranking my own sites – totaling over 1.2 million users per month – I’ve carried these lessons over to helping local businesses. Everything is being done online now, and many businesses are being left behind. I help businesses streamline their online presence and ensure that they’re getting in front of their customers.
Very quickly, customers started asking for more and more, and the business evolved to offer a suite of services for small businesses in Australia. We've helped them to rank higher, get more traffic from Google, acquire more customers, and grow their business.
Through our services and one on one consulting, we've worked with all types of businesses. From solo-entrepreneurs running online stores to large companies that turn over $500+ million per year in revenue, and everything in between such as Wedding Venues, Doctors, Lawyers, Engineers, Accountants and local businesses.
Where to Start?
In 2003-2008 we spent a lot of time explaining to businesses why they need a website. In 2020 we are way past that point.
You're here because you're aware of the reasons behind having a strong online brand presence and a proactive online marketing strategy. I don't need to tell you that it's a major key component of a successful (online or offline) business.
SEO, Online Marketing, PPC (Pay-Per-Click, Google Adwords, and Social Media all sounds confusing, right? It can get quite complex, especially some of the fine detail tech stuff... But, when you break things down into their individual building blocks, it's quite simple.
All you need is a website that looks good, loads fast, that explains what you do well enough for someone to want to reach out, and a strategy that gets you and your website in front of prospective customers wherever they are online, Google, Facebook, Instagram or somewhere else.
*based on the traffic, rankings & leads generated for clients in the last 12 months.
*target keywords across all of our campaigns per a month
*monthly visitors across all of our campaigns per a month on targeted keywords.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is a long term strategy that takes time that drives direct website visitors through organic Google searches. Each keyword combination entered into Google has 1000's of competing websites and only 10 spots on the front page. This means we're constantly up against your competition.
On-Page SEO is all about making changes on the website to suit what Google wants to see. Uncle Google visits every website almost every day so you're always being judged.
Off-Page SEO is all about external factors like acquiring backlinks and mentions from other websites. These are things that happen behind the scenes.
Content Marketing is the creation of good quality content about your products or services. Front page content, blog posts and social media activity that targets certain keywords designed to appear in Googles search results and get traffic.
How Google Ranks Your Website
What's a top Google position made of? Google's algorithm is made up of over 200 components, factors or "signals".
We've condensed them into 5 easy (hopefully) to understand points.
5 Most Important Google Ranking Signals
1. Direct Website Visits0%
When someone visits your website by either searching for you, clicking a link or an ad, that's a direct visit. The more people looking and landing directly on you, the more they hang around, the higher you rank.
2. Time On Site / How long visitors hang around0%
How long do your visitors hang around? How many other pages do they click on within your site? How quickly do they back out (bounce) or exit your site? The more they click and stick around the higher you have a chance of ranking.
3. Number of Backlinks / Links & mentions from other websites0%
How many places on the internet link to you? These could be blogs about you, directories, social pages and any kinds of mentions that link back to your website. The whole internet is made up of links and buttons isn't it? The more pointing at your website the better.
4. Content Length & Quality / Keyword Density & Intent0%
Google's algorithms can judge quality unique content that delivers value to the reader. In 2008 you could spam keywords on a page and rank with east as long as you have more keywords stuffed into the page than your competitor. Now in 2020 that's a quick way to drop your site past page 10.
5. Website Speed / Responsiveness / Mobile Devices0%
How many times have you backed out and closed a slow loading website? One that's not readable from your mobile device? It's 2020, and more than 70% of website traffic is coming from mobile devices. If your website does not look good across all devices (responsive), you won't deliver a good experience which Google sees as a ranking signal.
Let us check your website's SEO problems & analyse competitors for free.
SEO is a long term strategy that takes time that drives direct website visitors through organic Google searches. Each keyword combination entered into Google has 1000's of competing websites and only 10 spots on the front page.
Leave us your details and we will see what it takes to climb Google rankings in your space.